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Testing Drafts for Usability and Persuasiveness

In chapter 16 on “Testing Drafts for Usability and Persuasiveness,” it explains the logic of testing in ten different guidelines. The first eight guidelines were to help you improve and benefit from your test, the ninth guideline on how to test communication to readers from other cultures, and the tenth explains how to test readers ethically. The guidelines in this chapter are established your test objectives, pick test readers who truly represent your target readers, focus on usability, focus on persuasiveness, interview your test readers after they have read and used your draft, avoid biasing your test results, interpret your test results thoughtfully, test early and often, global guideline, and ethics guideline. When trying to test your objectives you would want to ask questions like how well is my draft supporting your readers? Or how effective is it in influencing their attitudes? To make sure it is good enough you would want to establish measurable criteria for your test. As one of the guidelines, you need to be able to pick your readers and you can not pick randomly, it has had to be the target audience that can relate or be interested in the test. You would ask your test readers to use your draft the same way as your target readers will and learn how your readers might be affected by your draft. After you would want to interview your test readers after they read your draft and when you receive your results you need to avoid being biased. You then need to interpret your result and predict what a bigger audience reaction would be, as well as testing early and often. The final two guidelines would help you on a global perspective so it can help you communicate with readers in other cultures and provide informed consent for the readers. By following these guidelines, it would help you improve your final draft.

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